E-commerce news
One story a day from the e-commerce world, and what it means for your store.
4 stories
- Advertising
Amazon rebuilds ads as Ads Agent, folds Sponsored Display into DVA+
At unBoxed on Sept. 29, Amazon merged its ads console and DSP into Amazon Ads Agent, opened Full-Funnel Campaigns to all U.S. advertisers and said DVA+, which absorbs Sponsored Display and Sponsored TV, rolls out from late October. Sellers running display ads face the biggest change.
- Advertising
Meta merges creator tools into Creator Marketing Hub, adds Instagram live ads
Meta has launched a global Creator Marketing Hub that combines creator discovery, messaging, permissions and partnership ads, and will open Instagram Live partnership ads on September 29. Brands running creator campaigns on Facebook and Instagram are most affected.
- Advertising
Google adds Data Strength Uplift metric to value first-party data in Ads
Google has launched a Data Strength Uplift metric in Google Ads and expanded Data Manager and enhanced conversions to Analytics and DV360. Shopify and DTC advertisers can use it to find and fix lost conversion signals before Q4.
- Advertising
Amazon Ads pilots ChatGPT ad buying through Amazon DSP in the US
Amazon Ads has partnered with OpenAI so select US advertisers can buy ChatGPT Ads through Amazon DSP in a managed-service pilot. Self-serve marketplace sellers cannot access it yet, but DSP brands can ask to test it.