E-commerce news
One story a day from the e-commerce world, and what it means for your store.
4 stories
- AI & tools
Meta launches Muse for Small Business with Shopify and ad account access
Meta's Muse AI agent now connects to Shopify, Stripe, QuickBooks, Klaviyo and Meta ad accounts for small businesses in the U.S. and Canada. It is free for most uses, with paid plans for heavier use, and Shopify sellers who run Meta ads are the most affected.
- AI & tools
Amazon adds Seller Assistant automations, opens seller data to Claude and Quick
At Accelerate, Amazon gave Seller Assistant memory and always-on automations and launched a plugin that connects seller accounts to Amazon Quick and, in beta, Anthropic's Claude. Primary account holders can claim 12 months of Amazon Quick Plus free until Dec. 31.
- AI & tools
Google tests AI Business Agent in YouTube ads, adds UCP cart transfer
Google launched a US beta that lets YouTube ad viewers ask an AI agent product questions, and began rolling out UCP cart transfer so shoppers can finish checkout on merchants' own sites. AI performance insights also became generally available in five countries.
- AI & tools
Meta launches Muse AI agent that can shop for users and pay via Stripe's Link
Meta released Muse, a personal AI agent that can complete purchases in the US using Stripe's Link wallet or single-use virtual cards. Merchants that accept Link get instant agent checkout; others can still be paid by virtual card.