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Etsy adds shared shop access, paid custom options and a third variation
Etsy's September seller update lets team members help run a shop with their own logins, lets sellers charge for personalization, and adds a third listing variation, wider appeals and ad groups. Small teams and personalized-product shops benefit most.
Etsy has published its September 2026 "Newly Crafted" seller update. It adds shared shop access so team members can sign in with their own Etsy accounts, upgraded custom options (formerly personalization) that can carry a charge, a third listing variation, clearer payment account balances, wider listing appeals, and ad groups for large Etsy Ads catalogs. A new quick-list form is in limited testing.