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Google adds Data Strength Uplift metric to value first-party data in Ads
Google has launched a Data Strength Uplift metric in Google Ads and expanded Data Manager and enhanced conversions to Analytics and DV360. Shopify and DTC advertisers can use it to find and fix lost conversion signals before Q4.
Google on September 10, 2026 introduced Data Strength Uplift, a new Google Ads metric that calculates the additional conversions an advertiser's first-party data setup recovers. It also put Data Manager directly into Google Analytics and Display & Video 360, made the Data Manager API universal, and made Meridian GeoX generally available worldwide.