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Amazon sets Prime Big Deal Days for Oct 6–7 in 22 countries
Amazon's fall Prime Big Deal Days event will run for 48 hours starting 12:01 a.m. PDT on Oct. 6, with deals dropping three times a day and Alexa price-tracking tools for shoppers. Amazon sellers have three weeks to lock in inventory, pricing and advertising for the event.
Amazon announced that Prime Big Deal Days will return Oct. 6–7, 2026. The 48-hour event for Prime members starts at 12:01 a.m. PDT on Oct. 6, spans more than 35 categories and runs in 22 countries. Early deals on some Amazon devices and services are already live.