Cash flow: why profitable stores still go broke

Profit is an opinion; cash is a fact. Stores die when inventory ties up money faster than sales free it, even while the P&L looks healthy.

A profitable store can still go broke: you pay for inventory now and get paid by customers later, and growth widens that gap. Cash flow, the actual timing of money in and out, is what keeps the lights on. The skill is projecting your cash position forward and knowing your cash-conversion cycle. AI builds the projection from your numbers; you supply real timings.

Profit is an opinion on a spreadsheet; cash is what's actually in the bank. Stores die when inventory ties up money faster than sales free it, even with a healthy P&L, and growth makes the gap worse.

AI can project your cash position forward from your numbers. You supply the real timings (supplier terms, sell-through), because AI can't know them.

What you'll learn

Separate profit from cash
Project cash 8-12 weeks out
Know your cash-conversion cycle
Pull the levers before you're squeezed