Folson Academy
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Course outline

Customer service

Run returns without losing money

Returns are a cost you can shape, not just eat. Save the sale with an exchange first, refund-and-keep the cheap items where the math says so, and flag serial abusers without punishing honest customers.

Every return has a cost you can shape. Exchange-first flows save the sale. Returnless refunds beat paying to recover a cheap item. A fast restock puts sellable stock back to work, and a narrow serial-returner flag catches abuse without friction for honest buyers. AI drafts the flows and runs the break-even; you set the thresholds and match your returns-policy note.

Returns are a cost you can shape, not just eat. Save the sale with an exchange first. Refund without shipping back when the item is cheap to replace, and flag serial abusers without punishing the honest majority.

AI can draft the flows and do the returnless-refund math from your numbers. You set the thresholds.

What you'll learn

  • Offer an exchange or store credit before a refund
  • Refund-and-keep the cheap stuff
  • Restock and re-list fast
  • Flag serial returners, not everyone