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Amazon turns review requests into paid ads, US beta opens late October
Amazon Ads' new Review Requests format invites recent buyers to rate or review a product while they shop on Amazon. It is open to US sellers and vendors for products with fewer than 1,000 ratings and reviews.
Amazon Ads is turning review requests into a paid ad product. Called Review Requests, it shows a rating or review invitation to shoppers who recently bought your product while they browse Amazon. Amazon says it opens to US sellers and vendors as an open beta in late October 2026, and campaigns are bid and budgeted like any other Amazon ad.