AdvertisingPreview
Amazon Ads pilots ChatGPT ad buying through Amazon DSP in the US
Amazon Ads has partnered with OpenAI so select US advertisers can buy ChatGPT Ads through Amazon DSP in a managed-service pilot. Self-serve marketplace sellers cannot access it yet, but DSP brands can ask to test it.
Amazon Ads announced on September 10, 2026 a partnership with OpenAI that lets advertisers extend Amazon Ads campaigns into ChatGPT Ads. Select US advertisers are testing the integration in a pilot, with Delta Vacations among the first brands involved.