AdvertisingPreview
Meta merges creator tools into Creator Marketing Hub, adds Instagram live ads
Meta has launched a global Creator Marketing Hub that combines creator discovery, messaging, permissions and partnership ads, and will open Instagram Live partnership ads on September 29. Brands running creator campaigns on Facebook and Instagram are most affected.
Meta has launched its Creator Marketing Hub globally, combining its Creator Marketplace and Partnership Ads Hub into one tool for brands to find creators and turn their content into ads, according to MediaPost and Marketing Dive. Meta also said that starting September 29, brands can run Instagram Live videos from creators as partnership ads.