Let AI handle the repetitive half of support

Half your tickets are the same five questions, and AI answers those well today. Let it take the repetitive half on a leash, keep a human on refunds and anger, and always show a door to a person.

Half of a small brand's support is repetitive, low-judgment questions (where's my order, how do I return this, do you ship here) that AI answers reliably today. Split support into AI-safe (lookups, FAQ deflection, returns triage, drafting) and human-only (big refunds, angry customers, legal-ish complaints). Set it up on your existing helpdesk, then guardrail it with weekly draft reviews and an always-visible door to a person.