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Course outline

Research before you commit

The 2-hour competitor teardown: store, pricing, traffic

Before you spend a dollar testing, tear down 3 real competitors in two hours: their pages, pricing, traffic, and reviews. Let AI compile the dossier so you finish with 3 exploitable gaps, not 40 open tabs.

A competitor teardown shows you what already works in your niche before you burn budget discovering it yourself. Timebox two hours across four lanes: product pages, pricing and offers, traffic sources (free Similarweb estimates), and reviews. Then have AI compile a one-page dossier. You supply the observations; AI does the synthesis and names the gaps you can exploit.

A competitor teardown tells you what already works in your niche before you spend a dollar testing it yourself.

Timebox it to two hours across four lanes: their product pages, their pricing and offers, their traffic sources, and their reviews. Then let AI compile the dossier, so you finish with decisions, not 40 open tabs.

What you'll learn

  • Pick 3 real competitors, not 10
  • Tear down their offer, not just their price
  • Estimate their traffic for free
  • Mine their reviews for the pattern
  • Let AI compile the dossier