Selling on Amazon: what to know first

Amazon hands you the world's biggest pool of ready-to-buy searchers, then charges for it in fees, competition, and control you don't have. Learn FBA vs FBM, fees, the Buy Box, reviews, and rented-land risk first.

Amazon is the obvious channel for a product people search for, but sellers list first and learn the economics later, only to watch fees eat the margin and a competitor take the Buy Box. Before listing, decide FBA vs FBM on your volume and margin, map the fee types (and verify current rates, because Amazon changes them), understand how the Buy Box drives nearly all sales, plan a compliant review cold-start, and accept that you're on rented land where the customer and rules belong to Amazon.

Amazon hands you the world's biggest pool of ready-to-buy searchers, then charges for it in fees, competition, and control you don't have.

Before you list, understand FBA vs FBM, the fee structure, the Buy Box, the review cold-start, and the fact that you're building on rented land.

What you'll learn

Choose FBA or FBM
Map the fees, then verify the current rates
Understand the Buy Box
Plan the review cold-start honestly
Respect the rented land