Folson Academy
Sign in
Menu
Course outline

Research before you commit

How to confirm real demand

Before you commit to a product, you want proof real people are actively looking for it. Three free signals show you: search volume, social chatter, and review velocity. A paid tool like TrendTrack adds a fourth read to confirm them.

A hunch that 'people would love this' is not demand; three free, public signals are. Search volume shows buying intent, social chatter shows organic pull, and review velocity shows whether demand is growing right now. Any one can mislead, so you triangulate all three. AI gathers and interprets them; you verify the raw numbers, and for the keyword tactics themselves you lean on the keyword-research note.

Before you commit to a product, you want proof that real people are actively looking for it. Three free signals show you: search volume, social chatter, and review velocity.

Read each as evidence of live demand, not vanity. AI can gather and interpret them while you verify the raw numbers.

What you'll learn

  • Read search volume as intent, not just size
  • Gauge social chatter and sentiment
  • Track review velocity, not total reviews
  • Triangulate the three