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Course outline

Launch

Your go-to-market plan on one page

A launch plan that fits on one page gets followed. Define the exact first customer, one message, one or two channels, an offer, and a four-week budget, then let AI draft it from your product, audience, and budget.

First launches fail from scatter, too many channels, a fuzzy audience, no deadline, more than they fail from a weak product. A one-page go-to-market plan forces the decisions that matter: exactly who buys first, the one message that moves them, the one or two channels where they already are, a time-boxed offer, a four-week timeline, and a budget split in real amounts. AI can draft the entire page from three inputs (product, audience, budget) so you edit a concrete plan instead of freezing on a blank page.

A launch plan that fits on one page is one you'll actually follow: the exact first customer, one message, one or two channel bets, an offer, a four-week timeline, and how you split a small budget.

AI can draft the whole page from your product, audience, and budget. So you spend your time editing a real plan instead of staring at a blank one.

What you'll learn

  • Name one real first customer
  • Write one core message
  • Bet on one or two channels, not five
  • Build one launch offer with a deadline
  • Lay out four weeks
  • Split the budget in real amounts