How to tell a rising market from a fad

The money is in catching a trend on the way up, but a spike that fades leaves you with dead stock. Run four tests: sustained growth, repeat-purchase potential, who else is entering, and exit risk. A paid tool like TrendTrack makes the who's-entering test faster.

Betting on a fad feels the same as betting on a real market until the demand evaporates and you're holding inventory. The difference shows up in four checks: is the growth sustained or a one-time spike, do people rebuy the product, are serious brands and money entering, and how bad is your downside if it dies in a year. AI pulls the evidence for each; you make the enter, watch, or skip call.

The money is in catching a trend on the way up, not after everyone's piled in, but a spike that fades leaves you with dead stock.

The move is to run four honest tests, sustained growth, repeat-purchase potential, who else is entering, and exit risk. AI can pull the evidence while you make the call.

What you'll learn

Test for sustained growth, not a spike
Ask if people rebuy it
See who else is entering
Price in the exit risk