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Course outline

Tools

Best tools for retention & brand

The retention stack splits by job: email/SMS flows, reviews/UGC, loyalty, and subscriptions. Most run on your email tool plus one app per job, added only when the play is proven.

Retention tools cover four jobs: lifecycle email/SMS (the engine), reviews/UGC, loyalty, and subscriptions. The email tool does most of the work; the others are apps you add only once that specific play is proven worth running. Over-stacking apps drains subscriptions and slows the store. AI browses current pricing into a comparison; you confirm live numbers.