Course 6 of 6
Retention & Brand
Turn one-time buyers into repeat customers and a brand people trust.
- Free
Retention
10 lessons
- The repeat-purchase flywheel
- Retention benchmarks: what a good repeat rate looks like
- The three retention levers: frequency, recency, breadth
7 more lessons
- A loyalty program worth running
- Subscriptions: recurring revenue, done right
- VIP tiers & early access for your best customers
- One view of the customer: CRM & CDP for small stores
- Zero-party data: ask, don't stalk
- Personalization that feels personal, not creepy
- Retention automation: triggers that fire on behavior
- Locked
Customer experience
9 lessons
- Locked
Brand
7 lessons
- Locked
Tools
1 lessons