Retention
VIP tiers & early access for your best customers
Your top 10% of customers drive an outsized share of revenue; a simple VIP tier keeps them. Design tiers from your real spend distribution, make status earned not bought, and reward with access, not discounts.
A handful of customers fund most of your profit, and losing one hurts more than losing ten casual buyers. A VIP program protects them, but only if tiers come from your actual spend distribution, status is earned through behavior, and the perks are early access and exclusives that protect margin rather than blanket discounts. AI can cut your customer data into sensible tiers; you design the rewards.
Your top customers, often the top 10%, drive a share of revenue far bigger than their headcount, and a simple VIP tier is how you keep them.
Feed AI your real spend distribution and it will draw sensible tier lines; the reward design, which protects margin, is yours to choose.
What you'll learn
- Find your top 10% and their revenue share
- Draw 2-3 tiers from the real distribution
- Make status earned, and reward with access
- Build it on a points base