The three retention levers: frequency, recency, breadth

Repeat revenue grows exactly three ways: customers buy more often (frequency), come back sooner (recency), or buy across more of your catalog (breadth). Pick the lever that fits your product.

Retention feels vague until you name its moving parts. There are only three: frequency (more orders per customer), recency (shorter gap between orders), and breadth (more categories per customer). Each fits a different product type, and pulling the wrong one wastes effort. AI can match the levers to your catalog and reorder data; you run the play.

Repeat revenue grows in exactly three ways, and naming them turns a vague goal into a plan. Customers buy more often (frequency), come back sooner (recency), or buy across more of your catalog (breadth).

AI can look at your product type and reorder pattern and tell you which lever actually fits.

What you'll learn

Frequency: get each customer to buy more times
Recency: shrink the gap between orders
Breadth: get customers into more of your catalog
Pick one lever, not all three