Customer experience
Win back customers before they're gone
A lapsed customer is cheaper to win back than a stranger is to acquire. Define 'lapsed' by your reorder cycle, then run a winback flow before you write them off.
Customers who bought once and went quiet are your cheapest growth. They already trust you, so re-activating them costs a fraction of new-customer CAC. Define 'lapsed' by your real reorder cycle (not a generic 90 days), run a staged winback, and suppress the truly dead before they hurt deliverability. AI builds the flow and segments from your data; you set the timing.
A customer who bought once and went quiet is cheaper to re-activate than a stranger is to acquire, they already trust you. The move is to define 'lapsed' by your real reorder cycle, run a staged winback, and sunset the truly dead before they drag deliverability.
AI can build the flow and the segments from your data. You set the timing to your cycle, because only you know it.
What you'll learn
- Define 'lapsed' by your cycle, not a calendar
- Lead with value, not a discount
- Make the incentive time-boxed and last
- Sunset the truly dead