Retention benchmarks: what a good repeat rate looks like

There is no single 'good' repeat rate; it swings wildly by category, so benchmark against your own history, not a headline number. The 90-day repeat rate is the metric to watch.

A 'good' repeat rate for coffee would be a disaster for mattresses, so a generic benchmark misleads you. The honest reference is your own trend: is your 90-day repeat rate climbing quarter over quarter? Frame it category-relative, then judge yourself against yourself. AI can compute and contextualize it from your raw counts; you supply the data.

There is no single 'good' repeat rate. It swings wildly by category, so a number that means thriving for a coffee brand can mean dying for a mattress brand.

The honest benchmark is your own history. Feed AI the raw counts and it pulls the number into shape fast.

What you'll learn

Pick 90-day repeat rate as your working metric
Benchmark against yourself first
Frame it category-relative
Get the measurement math right