Cart page: the last easy win

The cart page is the cheapest place to recover a sale, the shopper already wants to buy. Show shipping early, allow guest checkout, make items editable, and offer one relevant add-on; most carts die from surprises, not price.

The cart page is the step most stores ignore, and the cheapest place to recover a sale: the shopper already wants to buy and just needs nothing to stop them. Most carts die from surprises, not price: a shipping cost that shows up only at the last step, or a forced account. The fixes: clear line items with images and edit-in-place, shipping shown before checkout, a small trust row, guest checkout, one relevant cross-sell, and a persistent cart. AI can audit your cart against the checklist; you supply what it shows today.