UGC on the product page

Real customer photos on the product page out-convert studio shots because they read as honest. This note covers displaying UGC on the page only, moderation and rights for display; sourcing and ad-reuse route to the marketing notes.

Real customer photos and videos on the product page are the closest thing to a friend vouching for you, and they out-convert polished studio shots because they read as honest. This note is scoped to on-page display: where galleries and shoppable UGC widgets go, moderation for display (screening unconsented faces, competitor branding, off-topic), and the rights basics (a tagged social post needs permission before you re-post it). Building the UGC engine and turning it into ads belong to the marketing channel, see ugc-strategy and ugc-reviews-content there.