When to kill a product (and clear the stock)

A product earns its shelf space by contribution after returns and support, velocity, and review quality, not by revenue. When it fails, run the sunset ladder: stop reorder, mark down, bundle out, then donate or liquidate.

Dead stock quietly costs you cash, storage, and attention a winner could use. Decide on real criteria: contribution after returns and support, velocity trend, and review pattern. Then run a clean sunset instead of hoping it turns around. AI can crunch your data against these criteria and build the markdown ladder; you make the call. Honest carrying-cost math usually says kill it sooner than it feels.