Folson Academy
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Course outline

Merchandising

Reviews & social proof on the page

New buyers trust other buyers more than your copy. Collect reviews systematically and show the right proof next to the buy button.

Social proof is often the deciding factor for a first-time buyer who doesn't know your brand. The job is two-sided: systematically collect reviews (with photos), then display the most persuasive proof where the purchase decision happens. AI builds the collection flow and picks which proof to show where; you never fabricate a review.