Merchandising

Upsells & cross-sells that lift AOV

Raising average order value is the cheapest growth there is. Add relevant upsells and cross-sells at the right moments, without cheapening the experience.

You already paid to acquire the customer, so getting them to spend more per order is pure-margin growth with no extra ad cost. Upsells (a better or bigger version) and cross-sells (a complementary product) work when they're relevant and well-timed. AI maps offers to your catalog and placements; you keep it helpful, not pushy.