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Course outline

The metrics that matter

Build a one-page KPI dashboard

A dashboard you check weekly beats a fancy one you never open. Put your 5-6 north-star metrics on one page, pulled from tools you already have.

Data scattered across Shopify, the ad platforms, and your ESP never gets looked at together, so decisions run on gut. A one-page KPI dashboard, your north-star metrics side by side, refreshed on a fixed cadence, turns numbers into weekly decisions. It can be a free spreadsheet. AI designs the layout and the formulas; you paste the real figures or wire the exports.