Pick the few metrics that actually matter

Tracking everything means acting on nothing. Pick the 3-5 metrics that actually predict a healthy store and ignore the vanity ones.

Dashboards overflow with numbers, and most are noise that creates the illusion of control. A healthy DTC store is governed by a few metrics: contribution margin, blended MER/CAC, repeat rate, and cash runway. The skill is choosing the few that drive decisions and deliberately ignoring vanity metrics. AI proposes your shortlist from your model; you confirm what maps to real decisions.