Bundles & kits: package your way to higher margin

A bundle raises the order value and gives more perceived value than any single item, which beats a discount at protecting margin. Price it a little under the sum of parts and watch the blended margin.

Bundling packages your way to a higher basket and better-protected margin than a flat discount, because the buyer pays for convenience and completeness, not just a lower price. The move is to pick the bundle type that fits the goal (starter kit, routine bundle, gift set, build-your-own), price it modestly under the sum of parts, tell a perceived-value story, and watch which SKU is the inventory constraint. AI models the blended margin and names the fit; you pick the anchor product and the price gap.

A bundle raises the order value while giving the buyer more perceived value than any single item. That's why it beats a discount at protecting margin.

AI can model the blended margin of any bundle and name the type that fits your catalog. You pick the anchor product and the price gap that still feels like a deal.

What you'll learn

Start from the goal, then pick the type
Price the bundle against the sum of parts
Sell the perceived value, not the price cut
Check the inventory math