When to kill a product (and clear the stock)

A product earns its shelf space by contribution after returns and support, velocity, and review quality, not by revenue. When it fails, run the sunset ladder: stop reorder, mark down, bundle out, then donate or liquidate.

Dead stock quietly costs you cash, storage, and attention a winner could use. Decide on real criteria: contribution after returns and support, velocity trend, and review pattern. Then run a clean sunset instead of hoping it turns around. AI can crunch your data against these criteria and build the markdown ladder; you make the call. Honest carrying-cost math usually says kill it sooner than it feels.

Every product on your store spends your cash, your storage, and your attention. A slow one spends what a winner could use. Killing it isn't failure, it's freeing resources.

Judge on real criteria: contribution after returns and support, velocity, and review quality. Then run a clean sunset instead of hoping. AI can score your catalog and build the markdown plan; you make the call. The honest math usually says kill it sooner than it feels.

What you'll learn

Judge by contribution after returns and support, not revenue
Read the velocity trend and the reviews
Run the sunset ladder in order
Do the honest carrying math