Payment methods: more options, more sales

A ready buyer who doesn't see a way to pay they trust just leaves. Offer the rails your market expects, and add a method when its lift clears its fee.

Payment choice is a silent conversion lever: a shopper who's decided to buy but doesn't see their trusted method abandons at the last inch. The core rails (cards, PayPal, big wallets) are table stakes, but the method that actually matters is deeply local, iDEAL in the Netherlands, Klarna across Europe, Alipay in China. The move is to match methods to each market, treat buy-now-pay-later as a fee tradeoff rather than a freebie, and add a rail only when the market expects it or the math works. AI can pull the currently expected methods per market; verify fees at the source before committing.

A shopper ready to buy who doesn't see a way to pay they trust just leaves. Offer the rails your market actually expects.

AI can tell you which methods matter for your buyers and where each one is worth its fees.

What you'll learn

Get the core rails right first
Match the method to the market
Treat BNPL as a tradeoff, not a freebie
Add a method when the math or the market demands it