UGC on the product page

Real customer photos on the product page out-convert studio shots because they read as honest. This note covers displaying UGC on the page only, moderation and rights for display; sourcing and ad-reuse route to the marketing notes.

Real customer photos and videos on the product page are the closest thing to a friend vouching for you, and they out-convert polished studio shots because they read as honest. This note is scoped to on-page display: where galleries and shoppable UGC widgets go, moderation for display (screening unconsented faces, competitor branding, off-topic), and the rights basics (a tagged social post needs permission before you re-post it). Building the UGC engine and turning it into ads belong to the marketing channel, see ugc-strategy and ugc-reviews-content there.

Real customer photos and videos on the product page are the closest thing to a friend saying "yeah, it's good", they show the product in real hands, real rooms, real light.

This note is only about displaying that content ON the page (galleries, review photos, shoppable widgets). Building the UGC engine and turning it into ads lives in the marketing channel.

What you'll learn

Put real photos where buyers decide
Use the formats you can display cleanly
Moderate for display, and respect rights
Route sourcing and ads elsewhere