Mobile conversion: where mobile carts die

Most stores get the majority of traffic on phones but a fraction of the desktop conversion rate. Read the mobile funnel separately, then fix the phone-specific friction: forms, keyboards, tap targets, speed, and one-tap wallets.

The mobile-desktop conversion gap hides in a handful of fixable friction points, but a blended rate masks it: a healthy 4% desktop can hide a broken 1.5% mobile. Split the funnel by device (the funnel-leak-readout method) so you see where phone shoppers actually bail, then run a mobile-specific audit: form friction and autofill, correct keyboard input types, thumb-sized tap targets, sub-2.5s LCP, and one-tap wallets (Apple/Google/Shop Pay). Verify every fix on a real phone, not a resized desktop browser.

Most stores now get most of their traffic on phones but a fraction of the conversion rate they see on desktop. The gap hides in a handful of fixable friction points.

The move: measure the mobile funnel separately from desktop, then run a mobile-specific audit on the steps where phone shoppers actually bail.

What you'll learn

Split the funnel by device first
Kill form friction
Fix the keyboards and tap targets
Get LCP under 2.5 seconds
Add one-tap wallets