Merchandising
A homepage that moves people to products
Your homepage's only job is to move visitors into product and collection pages fast. Lead with one clear proposition and a CTA, then bestsellers, categories, and proof, and cut everything that stalls the click.
A homepage is not a brochure, it's a router. Its one job is to send visitors into product and collection pages fast. Lead with a hero: one proposition plus a clear CTA. Then a bestseller row, a few category tiles, and a compact proof strip. Cut sliders and walls of text that stall the click. AI drafts and ranks the sections; you supply the real bestsellers and the one thing you want to say.
Your homepage is not a brochure, it's a router. Its only job is to move visitors into product and collection pages fast. The hero states one thing, the CTA sends them onward, and anything that stalls the click gets cut.
AI can draft and rank your homepage sections against that one routing job. You supply the real bestsellers and the one proposition you most want to land.
What you'll learn
- Lead with one proposition and one CTA
- Put bestsellers and category tiles above the fold's reach
- Add a compact social-proof strip, then stop
- Cut whatever stalls the first click