Folson Academy
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Course outline

Tools

Best tools for store & product

The store & product stack splits by job: platform, reviews, page/CRO, upsells, and photo/visuals. Start with your platform's native tools, add apps only when they pay for themselves.

Shopify's app store has thousands of options and you need a handful: your store platform, a reviews app, a page/upsell app, and a photo/visual tool. Over-installing slows your store and drains subscriptions. Choose by job and add only when the ROI is clear. AI browses current pricing into a comparison; you confirm live numbers.

You don't need a big app stack, you need one tool per job: platform, reviews, page/CRO + upsells, and visuals. Too many apps slow your store and pile up subscriptions.

AI can pull current pricing into a job-by-job comparison. You confirm the live numbers on each app's listing, because pricing and free tiers change often.

What you'll learn

  • Start with native platform features
  • Reviews = Judge.me or Loox
  • Upsells/CRO = one focused app
  • Visuals = Canva + a background remover