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Course outline

Merchandising

Reviews & social proof on the page

New buyers trust other buyers more than your copy. Collect reviews systematically and show the right proof next to the buy button.

Social proof is often the deciding factor for a first-time buyer who doesn't know your brand. The job is two-sided: systematically collect reviews (with photos), then display the most persuasive proof where the purchase decision happens. AI builds the collection flow and picks which proof to show where; you never fabricate a review.

A first-time buyer trusts other customers far more than your marketing copy. Win it by collecting reviews systematically and showing the most convincing proof right at the buy decision.

AI can build the review-collection flow and decide which proof goes where. It must never invent a review, so you collect and show only real ones.

What you'll learn

  • Collect reviews systematically
  • Show the star rating where the decision happens
  • Prioritize photo reviews and specifics
  • Respond to reviews, especially critical ones