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Course outline

Paid Ads

Ad creative that converts

AI drafts the hooks and scripts; you shoot the winners on a phone and let volume do the targeting.

Advantage+ and Performance Max already pick the audience, placement, and bid better than a human can. The one lever left in your hands is the creative you feed them, and creative volume and quality is now the strategy: brands testing 20+ new ads a month see roughly 65% higher ROAS than brands testing fewer than 10.

Advantage+ and Performance Max already pick the audience, placement, and bid. The one lever left is the creative you feed them, and AI can draft five hooks and three angles in a minute while you shoot the winners on a phone.

What you'll learn

  • Win the first 3 seconds
  • Build a hook x format x angle matrix
  • Default to UGC, not polish, for most categories
  • AI drafts the scripts, your phone shoots them
  • Kill losers at a threshold, refresh winners