Folson Academy
Sign in
Menu
Course outline

Paid Ads

Connect Shopify to ad platforms

AI reads Shopify's Help Center and writes you the exact click path per platform; the official channel apps do the actual catalog sync and pixel/CAPI wiring.

Meta, Google, and TikTok can only build dynamic ads and measure real conversions from data Shopify hands them directly. Skip the native sales-channel apps and the pixel undercounts, dynamic ads show sold-out items, and Google Shopping quietly disapproves half your catalog. Wiring it properly is a few hours that decides whether every ad dollar after it works.

Shopify sits at the center of every paid channel. Meta, Google, and TikTok all pull from the same product data, and each needs two things from your store: a synced catalog and an events pipe.

AI can read Shopify's Help Center and write you the exact click path per platform. The official channel apps do the actual catalog sync and pixel/CAPI wiring.

What you'll learn

  • Install the official channel app first
  • Know what each connection unlocks
  • Turn on server-side after the pixel
  • Avoid the duplicate-pixel trap
  • Verify each connection separately