Folson Academy
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Course outline

Email & SMS

A/B test subject lines, content, and send time the right way

Guessing what works wastes sends. Test one variable at a time on a big enough sample, run a 4-week subject-line series, and log every result so winners compound.

Opinions about subject lines are cheap; tests are truth. But a test only means something if you change one variable, have enough recipients per arm to be significant, and log the result. AI designs the 4-week test calendar and computes the detectable lift from your list size; you run it in your ESP and record the winners.

Guessing which subject line wins wastes sends; a clean test settles it.

AI can design the 4-week test calendar and compute the lift your list size can actually detect. You run it in Klaviyo and log results, because the real numbers are yours.

What you'll learn

  • Change ONE variable per test
  • Check the sample is big enough, honestly
  • Test the highest-leverage thing first
  • Run a 4-week subject-line series
  • Log every result