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Course outline

Events & Offline

Turn offline foot traffic into owned data

Foot traffic you don't capture is a customer you never see again. Turn every in-person interaction into an owned email or SMS contact with a QR-to-landing-page funnel and a real incentive.

Offline events reach people your online store never will, but a visitor you don't capture is gone the moment they leave. The move is to convert foot traffic into owned data (email/SMS) with a frictionless QR-to-landing-page flow and a real incentive, then drop them into a flow that continues the relationship. AI drafts the funnel and copy; you wire it to your ESP.

Every in-person visitor is a potential owned contact, or a stranger you never see again.

AI can design the whole capture funnel and write the QR incentive copy and welcome message. You connect the QR, the landing page, and the flow in your own ESP.

What you'll learn

  • Put a QR everywhere on-site, pointing to ONE mobile landing page
  • Write QR incentive copy that earns the scan
  • Capture email at POS too
  • Use compliant consent for SMS
  • Run the post-event flow that same day