Measure real influencer ROI, not just reach

Likes and EMV don't pay bills. Standardize a tracking method per creator, treat EMV as context rather than ROI, and use incrementality once the program is big enough to justify it.

Reach and engagement tell you a post was seen; they don't tell you whether it moved a sale that wouldn't have happened anyway. Real influencer ROI measurement means picking a consistent per-creator tracking method, being honest about what EMV can and can't tell you, and layering in incrementality once the spend is big enough to earn it.

Likes and EMV don't pay bills. AI can turn your raw spend-and-revenue table into a clean ROI ranking and flag which creators to rebook; the numbers themselves come from your own tracking (unique codes, UTM links, holdout tests) and AI must never invent them.

In this lesson

Fastest path: one prompt, end to end
Or do it in 5 steps
Worked example: say two creators each cost $1,000

What you'll learn

Tie every post to a transaction
Judge revenue AND customer acquisition cost
Account for content value, not just clicks
Treat EMV as context, never ROI
Layer in incrementality once spend justifies it