Target buyer-intent keywords, not just big ones

A term with 500 buying-intent searches beats one with 50,000 browsers.

Your keyword list is only half the job — choosing which terms get pages first is what decides revenue. Intent tells you how close a searcher is to buying; margin tells you what a click is worth. Re-score your list on both and the priority order usually flips.

The Keyword research note (previous step) hands you a long list. This note is how you choose from it: AI tags every keyword's intent in one pass, and your margin numbers decide the rest. A term with 500 buying-intent searches beats one with 50,000 browsers.

In this lesson

The intent ladder
Fastest path: one prompt, end to end
Or re-score your list in 5 steps
Worked example — example math, your numbers will differ