Get found when buyers ask AI, not just Google

AI chat tools are now a real starting point for shopping research. Run a 10-question audit to see if AI even knows your brand yet.

Buyers increasingly ask ChatGPT, Perplexity, and Google's AI Overviews what to buy before they ever type into Google. AI can't invent whether it recommends you, so the first move is to measure it: ask the engines your buyers' questions and record whether your brand shows up. That baseline tells you exactly how much GEO work you need.

For twenty years "get found" meant rank in Google. Now millions of buyers open ChatGPT, Perplexity, or Google's AI Overviews and ask like they'd ask a friend, then get a shortlist of 3-5 brands with no click.

AI can run the audit that tells you if you're on that shortlist. It can't invent the answer, so you point it at the real engines and record only what actually shows up.

In this lesson

Fastest path: one prompt, end to end
Or do it in 5 steps
Why this matters now, not "eventually"
How the engines pick who to mention

What you'll learn

Write 10 buyer questions
Run each in ChatGPT (search on), Perplexity, and Google's AI Overview
Score each answer
Read your gap
Re-run monthly