Measure whether AI is actually mentioning you

Track AI visibility with a monthly scorecard of 10 buyer questions across every engine — scoring mentions, citations, and sentiment in a sheet — plus GA4’s AI-referral channel to catch the traffic that lands.

You cannot improve what you do not measure, and because the same prompt returns a different answer day to day, AI visibility needs a monthly scorecard, not a rank tracker. Here is the sheet, the prompt, and the GA4 setup to run it.

AI does the sweep here: it asks your buyer questions across every engine and tallies who got mentioned. What it cannot do is watch the trend for you. That is a simple sheet you keep month over month, plus GA4 to catch the traffic that actually lands.

In this lesson

Fastest path: one prompt, end to end
Or do it in 5 steps
Sample scorecard (format example, not real data)