Folson Academy
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Course outline

Content

Turn reviews and UGC into your best ads

Your customers write better copy than you do. Turn a review flow into a pipeline of photos, quotes, and ad angles you legally own.

User-generated content and reviews are the most trusted, cheapest content you have, and most brands leave it on the floor. The system: prompt reviews with a photo incentive, request usage rights, then mine the best for ad creative and product-page proof. AI clusters real reviews into angles; you never let it invent a quote.

Customer words and photos convert better than brand copy and cost almost nothing. Most stores just never collect them.

AI can cluster your real reviews into ad angles and product-page proof, but it must never invent a quote, so you feed it only genuine reviews. A review app plus a rights opt-in handles the collecting and the legal part AI can't.

What you'll learn

  • Run a post-purchase review flow with a photo incentive
  • Request usage rights with a template
  • Turn top reviews into ad creative
  • Put UGC into product-page blocks