Creator partnerships that work

Micro vs macro, long-term vs one-off, whitelisting your best creators' ads, and why authenticity outperforms reach.

Influencer budgets go two ways: a stack of one-off posts that vanish in a day, or a small bench of creators whose content quietly outperforms your studio ads. Which one you get depends on tier, deal structure and whether you let the algorithm run the winning content as an ad.

Influencer budgets go two ways: a stack of one-off posts that vanish in a day, or a small bench of creators whose content quietly outperforms your studio ads.

AI can draft the 90-day plan, the tier split and the outreach shortlist. A discovery tool (Modash, or Shopify Collabs if you're on Shopify) and the platform's own creator insights supply the real follower and engagement numbers AI can't invent.

In this lesson

Fastest path: one prompt, end to end
Or do it in 4 steps
Worked example: $10,000 over 90 days (illustrative split)

What you'll learn

Set one goal, then pick the tier that fits it
Split the budget by tier, not by one big name
Run the gifting→paid ladder
Whitelist your winners