Write briefs creators actually want to shoot

A good brief gets authentic content and keeps you FTC-compliant — spell out the outcome, the must-say facts and the exact disclosure, and let the creator own the rest.

A brief isn't a script, a mood board or a legal contract — it's the one document that has to satisfy the creator, your brand, and the FTC at the same time. Over-script it and you get stiff, ad-like content that underperforms; under-specify it and you get vague or non-compliant disclosures the brand is legally on the hook for either way.

A brief isn't a script or a legal contract. It's the one document that has to satisfy the creator, your brand and the FTC at the same time.

AI can draft the whole brief from your inputs. You supply the real product facts and confirm the current disclosure rule against the FTC's own page (ftc.gov/influencers), because that's the part you're legally on the hook for.

In this lesson

Fastest path: one prompt, end to end
Or do it in 6 steps
Worked example: the disclosure line

What you'll learn

Brief the outcome, not the script
Pin the must-say / can't-say facts
Give the exact disclosure line and placement
Spell out usage rights
State format constraints only
Add one review checkpoint