Do SMS right: consent, timing, and when it beats email

SMS is the highest-open channel you own and the fastest way to a compliance fine. Get explicit consent, respect quiet hours, and earn every send.

SMS open rates dwarf email, but the rules are strict and the fines are real: TCPA requires prior express written consent and carriers enforce quiet hours (8am-9pm recipient local time). Done right it's a high-revenue, low-frequency channel for time-sensitive messages. AI drafts compliant messages and the launch checklist; you confirm the current consent rules before sending.

SMS is opened almost immediately, which is its power and its danger, one non-compliant blast can mean fines. AI drafts compliant messages and the setup checklist; you confirm current TCPA/carrier rules and your own consent capture, because the rules are legal, not creative.

In this lesson

First: verify consent and quiet hours
Fastest path: one prompt, end to end
Launch it in Klaviyo/Postscript (compliance checklist)