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Course outline

SEO

Win the local pack: Google Business Profile, citations & reviews

Set up Google Business Profile field by field, wire a QR-code review flow, and let AI draft the requests and replies. Includes example review-velocity math.

For any store with a physical location or service area, the local pack is free real estate above the organic results. It runs on GBP completeness, review velocity, and NAP consistency, not classic SEO signals.

If your store has a physical location or a service area, the local pack (the map plus three listings) sits above the organic results. It's free real estate that runs on its own signal set.

Whitespark's 2026 Local Search Ranking Factors survey weights it roughly: Google Business Profile signals ~32%, reviews ~20%, on-page ~15%, behavioral ~9%, links ~8%, citations ~6%.

So the work is mostly two things: a complete, active GBP and a steady flow of fresh reviews. AI drafts the review requests and replies; you run the profile.

In this lesson

  1. Fastest path: one prompt, end to end
  2. Or do it in 6 steps
  3. Worked example: review velocity (example math)

What you'll learn

  • Claim and complete your Google Business Profile
  • Pick categories precisely
  • Load photos
  • Post weekly
  • Build the review flow
  • Lock NAP consistency